E-MAIL GEMS OUTLINE
I.
SCREEN SAVVY: Sense, Streamlining, Sensitivity, Style, and
Scannability
A.
Screen Gem Qualities: Clarity, Carats, Cut, Color, and
Facets
B.
Screen Myths: A Dozen Dilemmas—True or False?
C.
E-Mail Temptations—What Are They?
II.
JUNK VERSUS GEMS
A.
Pet Peeves
B.
Warmest Wishes
III. E-MAIL
ADVANTAGES AND DISADVANTAGES
IV. ELECTRIFYING
COMMANDMENTS
A.
Audience
B.
Purpose
C.
Subject Lines
V.
SCREEN SAVVY: GEM QUALITIES
A.
Screen Sense: Clarity
1.
Organization
2.
Completeness
3.
Accuracy
B.
Screen Streamlining: Carats
1.
Conciseness
2.
Economy
3.
Simplicity
C. Screen
Sensitivity: Cut
1.
Courteous
2.
Caring
3.
Positive
D.
Screen Style: Color
1.
Conversational
2.
Creative
3.
Compelling
E.
Screen Scannability: Facets
1.
Easy to Read
2.
Easy to Follow
3.
Easy to Understand
VI.
POLISHING YOUR GEMS
A.
Punctuation Pitfalls
B.
Grammar Glitches
C.
Spelling Slip-ups
VII.
E-MAIL JUNK TO GEMS EXERCISE
VIII.
CERTIFICATE OF AUTHENTICITY
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2009 Comerford Consulting. All rights reserved.
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