E-MAIL GEMS DEMO VIDEO
Do e-mail messages in your company resemble screen versions of the junk mail cluttering mailboxes today? E-Mail Gems helps participants develop screen savvy to create electronic messages readers view not as “junk” but “gems.”
Click here for a brochure and an order form.
Click below for a sample page from the training manual with this video.
E-MAIL GEMS OUTLINE
I. SCREEN SAVVY: Sense, Streamlining, Sensitivity, Style, and Scannability
- A. Screen Gem Qualities: Clarity, Carats, Cut, Color, and Facets
- B. Screen Myths: A Dozen Dilemmas—True or False?
- C. E-Mail Temptations—What Are They?
II. JUNK VERSUS GEMS
- A. Pet Peeves
- B. Warmest Wishes
III. E-MAIL ADVANTAGES AND DISADVANTAGES
IV. ELECTRIFYING COMMANDMENTS
- A. Audience
- B. Purpose
- C. Subject Lines
V. SCREEN SAVVY: GEM QUALITIES
- A. Screen Sense: Clarity
1. Organization
2. Completeness
3. Accuracy
- B. Screen Streamlining: Carats
1. Conciseness
2. Economy
3. Simplicity
- C. Screen Sensitivity: Cut
1. Courteous
2. Caring
3. Positive
- D. Screen Style: Color
1. Conversational
2. Creative
3. Compelling
- E. Screen Scannability: Facets
1. Easy to Read
2. Easy to Follow
3. Easy to Understand
VI. POLISHING YOUR GEMS
- A. Punctuation Pitfalls
- B. Grammar Glitches
- C. Spelling Slip-ups
VII. E-MAIL JUNK TO GEMS EXERCISE
VIII. CERTIFICATE OF AUTHENTICITY
